1.3) Reasons not to become a tracking specialist

If you recognize yourself in these phrases, I’m afraid the tracking specialist business isn’t for you.

You don’t like headaches

Tracking specialists spend their time solving complex problems. This is the bulk of the work, and having a “problem solver” mindset is a must.

You’re not curious

It’s a complex business, at the intersection between several disciplines. If you’re not naturally curious, mastering current and future web analysis techniques will be difficult.

You don’t like to check

The testing represents an important part of the job. Being rigorous to ensure the quality of the data collected is essential.

You’re not interested in IT

Although tracking specialists can work in the marketing department, the job remains technical. To enjoy this job, an interest in the web and IT is recommended.

You don’t like change

Like all digital jobs, this is a fast-moving position, and constant monitoring is required to stay competitive.

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